Playlist Pt. 10: Roadtrip edition

Hey guys, happy Friday! We made it through the week! This week has honestly been one of the most tumultuous for me. Full of highs and lows and good news and some bad news, but overall, the sun still rose to meet me every morning and I’m still breathing, so that’s a good sign, right? I’m going camping this weekend, and I made a playlist for the road! Enjoy! (My first roadtrip playlist is here)

 

 

More playlists here :)

 

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The life of a social media manager (aka all about my new job!)

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Hey guys! A lot (like, a lot) of you have been asking me about my new job, so I figured I should write a post all about it — Without giving out too much information, obviously. Because… #adulthood. Hopefully this post answers your questions, you learn a little more about me, and you get to see what exactly social media managers do all day. It truly is a mystery.

What I am: A social media manager (I manage social media accounts for companies and individuals within companies), a blogger (I write content to share online), an analyst (I run metrics and qualitative analysis on network platforms to measure engagement — this is my favorite part of my job!), a public relations specialist (I write and distribute press releases), a designer (I design and create marketing material — brochures, fliers, presentations, newsletters).

What comes to mind when you hear that someone is a “Social Media Manager”? You probably think they spend all day on Facebook sharing cool things, pinning pretty pictures on Pinterest, and retweeting photos of corgi puppies. (Okay, the corgi puppies are no joke)


While some of that may be true, what people don’t see is that social media managers wear
many hats. Maybe a client just called and demanded a Facebook promotion with a minimum of 100 entries. The boutique that you work for just asked you to put up their entire spring line on Pinterest, and the restaurant you work with has a Happy Hour special today, and they want all of their Twitter followers there. B_018BMVAAAYwtu


Here’s what I do on a typical day:

  • As soon as I get into my office, I check and respond to the 248 emails that attempt to crash my computer every morning while drinking my first cup of coffee for the day (or recently, my drink of choice has been MateFit)
  • Then, I check my client’s social media channels for messages, comments, reviews and drunken photos uploaded at 2 a.m. to that restaurant’s Facebook page. I also be sure to engage with followers by favoriting their tweets, replying to comments, and tracking hashtags to make sure my client’s brand is well-represented. 
  • On to the second cup of coffee for the day while sitting through a 2-hour conference call about which tablecloths would best suit the groom’s eyes at the July wedding (Yes, this is a real thing… tablecloths).
  • While drinking your third cup of coffee for the day, you answer all of the emails and return all of the phone calls you received during that conference call.
  • Then I usually get an email from a supervisor telling me that there was a nasty comment or bad review left about our company online. This is where “damage control” comes in, and I have to bring out the big guns to take care of it to make sure our brand is left in a good light while our customers are cared for.
  • This is usually when I realize that I forgot to eat lunch because that whole “damage control” debacle took a lot longer than I expected.
  • At the end of the day, I make sure I have posts scheduled to go up throughout the night and into the early morning. This is especially important because one of my clients is on the opposite end of the earth from me, which means when I’m sleeping, all their followers are awake! So I have to work on three different time zones.

Here’s one thing I want you to take away from this post: Managing social media for a client
isn’t just about posting to Facebook and tweeting, it’s about brand reputation management, customer relationships, marketing, brand representation and a whole lot more that a lot of people just don’t understand.


So next time someone asks what I do, I’ll just tell them that I’m a social media superhero :)

What’s in my bag? (aka this was a good excuse to finally clean it out)

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Good morning! When I got home from work yesterday, I threw my bag on my bed and wondered to myself, “Why the hell is it so heavy?!” I honestly can’t remember the last time I cleaned it out, and I’ve really just been throwing things in there for at least a month now. So I figured it was time to dump it out and start fresh.

So, what kind of unnecessary crap was I lugging around with me? I’ll tell ya (starting from the top)

Big Buddha Porter Tote I got this a few months ago and I still haven’t changed bags because it’s perfect in every possible way. You can buy it here. 

Legal notepad paper for all the legal notes I write. Just kidding. But really, the journalist in me likes to keep paper handy and there’s just something about writing on yellow paper that makes my heart sing. Judge me.

Chimes ginger chews are always with me because I’m always nauseas. I’m obviously a ball of fun.

Clinique makeup bag that is full of girly things that I don’t think we really need to talk about… moving on!

Hello Kitty lanyard because I’m an adult and having a Hello Kitty lanyard is necessary. Clearly.

Car keys (and a ticket from taking my car to the shop) I have a push-to-start car, and I hate it because I’m always losing my keys because I don’t technically need them to drive… It’s dumb.

Cocoon sweater for my office because I’m in an igloo all day and I also get cold really easily. Ask anyone, my hands are always freezing cold. (I got this from Brandy Melville, but I think it’s discontinued because I couldn’t find it on the site! But it was overpriced and you can probably find a similar one elsewhere!)

A pile of receipts because I’m a hoarder, and I buy things I don’t need with money I don’t have.

Mophie portable charger is my lifesaver! I’m gone from 7am-6pm and sometimes (a lot of the time) I’m without an outlet to charge my phone, camera or laptop, so this little guy saves me on the daily. Plus, I don’t know about you guys but I get severe anxiety if my electronics get below like 50% charge. Is that weird? Probably.

Business cards for when I meet super cool people and want them to read my blog. But really these come in handy, and I recommend carrying around business cards (like these Minted ones!) or your resume or something because you never know when you’ll meet someone who will change your life. I was at a restaurant and met a guy who would later publish my first magazine article, so you really never know.

Hand sanitizer because I am a huge germophobe. Not to the point where I won’t touch you, or break down into tears because I had to grab a door handle. I’m not crazy. I just like the feeling of clean hands. And yes, I know these are super drying, but they get the job done in a pinch.

Breath mints are necessary especially if you’re anything like me and love coffee, but hate coffee aftertaste. I used to carry around a toothbrush and toothpaste because I was so adamant on having fresh breath all the time, but that got a little out of control.

Makeup goes with me everywhere I go. I have an oily complexion, so I have to blot a lot and touch up a few times a day. Plus, I like to feel prepared just in case I don’t make it home that night, I know I’ll have backup contacts and makeup to save the day when I need it.

Phone charger because I’m constantly on my phone and have to charge it like 8 times a day.

Notebook, planner, lists I am an organized person and I have an unorganized mess of organized lists. I have an addiction to planners and highlighting everything and planning things that may or may not happen. It just gives me satisfaction to know that I’m in control of my own schedule. Plus, I’m in the middle of a CSS class at work right now and I’m taking lots of notes about things I don’t really understand (yet!)

 

That’s all the stuff that was in my purse! And I’ll be honest, I put every single thing right back into my bag. Yep. Didn’t even throw anything away. Oh well, it was worth a shot. I hope you enjoyed this post, and maybe learned something about me you didn’t already know!

Have a great Friday!

 

 

A day in the life: Vol I

Hey guys! I’ve been meaning to make this post for a while now, but I keep on forgetting to take photos (weird, right?). But I finally did! I was actually wanting to film a day of my life, because I really enjoy watching those videos and I think it would be kind of fun to put one together. Maybe I’ll do that for my next post. What do you prefer? Photo posts or video posts? Or both?

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5am — I wake up really early in the morning, because I work east coast hours (even though I live in Hawaii). As soon as I wake up I go into my bathroom and put makeup on (aka my “game face”). I find that putting my contacts and makeup on while blasting music helps me wake up in the mornings, especially now that I’m not drinking coffee! (And yes, that’s cold medicine… I’ve had a nasty cold for about a week now that I just can’t kick!)

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6am — By the time the sun peeks out over the mountain, I’m usually out the door and headed to town. This is the view from my house. I absolutely love where I’m living right now, it’s so serene!

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7am — These are my every day essentials: a light sweater (because my office gets cold), a homemade lunch, and my purse (duh).

  • What I’ve been packing in my lunch:
    -Water
    -MateFit
    -1/2 almond butter sandwich on oatnut/wheat bread
    -Apples (envy apples are my favorite right now! Seriously go try them)
    -Nature Valley granola bar

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7:15am — It’s been pretty rainy here on Maui these last few days, which I’ve been loving. It reminds me a lot of living in Oregon, and that makes me happy. Plus, it’s a nice change from the constant humid, 80 degree weather, because believe it or not, it gets tiring.

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7:45am — Since I’ve been sick, I’ve been starting my day with a C-Booster smoothie from Jamba Juice, which is supposed to be good for getting rid of colds since it has a lot of vitamin C and other antioxidants.

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8am — Once I get to work, I get caught up on emails I missed overnight, phone calls, meetings and I begin writing, analyzing and engaging with content. Mornings are always jam packed with things for me to do, but I wouldn’t have it any other way. I’m one of those oddballs that work well under pressure and actually enjoy being busy. (Also, I’m working on a post all about my new job and what it’s like being a social media manager!)

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4pm — My drive home is so beautiful, I often forget how lucky I am to have such a nice commute. To give you more of an idea of what my commute looks like (it’s nothing compared to the driving I did in LA, that’s for sure!) I live on the north shore, and I work on the south shore, so I drive from one side of the island to the other, which is about 30 miles roundtrip. It’s a short commute for mainlanders, but for a small island girl like me, it’s a pretty long trip!

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5pm — A traffic selfie… because why not? My hair has gotten so much lighter from being out in the sun so much. If you guys remember, I dyed my hair a dark brown color before I moved to China, and then when I came back I stripped it back to my original color, which is a red/blonde color, and now it’s much more on the blonde side. I think I like it? What do you guys think? Should I cut it shorter, keep it short, or grow it out?

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6pm — When I got home, a package from Benefit was waiting for me! This is their new mascara, Roller Lash, which is supposed to make your lashes really curled and appear longer/thicker without having to use an eyelash curler. I was given these products for free from Benefit, so I’m really excited to try them out! I’ll let you guys know what I think :)

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8pm — I start getting ready for bed fairly early because I have to wake up so early in the morning. This is basically what my nighttime routine looks like (if you want me to write up a morning/nighttime routine let me know!). I use Clinique’s scrub brush with their foaming soap and moisturizer. My skin has also been quite dry lately so I used a charcoal and black sugar mask, which helps to get rid of those dead skin cells and it makes my face a lot brighter. I also end the night with my MateFit detox tea. And lastly, I brush my teeth with Crest Brilliant Boost whitening toothpaste to keep my teeth bright!

That’s basically what my day is like! Pretty boring, honestly. One of these days I’ll have to make a post about one of my more exciting days, like when we go for a ride in the helicopter, or swim with sea turtles or shoot guns with Steven Tyler. You know, fun stuff haha.

Have a rockin’ day!

 

Reclaiming perfection through affirmation

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Good morning beautiful people. Last night, I was having a hard time and one of my friends gave me this affirmation activity and I loved it. So this morning, I want to share it with you in hopes that it might help you too. If you do this activity, please link me. I’d love to read yours!

Before I even jump into this exercise, I want to tell you something about the word “perfect.” First of all, it means absolutely nothing unless you give it meaning, and the idea of “perfect” differs for every set of eyes. “Perfect” doesn’t allow us to be human — we all have “imperfections” or parts of ourselves that we are constantly working on, and that’s the beauty of life and living! So lets all take the word “perfect” and toss it out the window, shall we?

The idea of this exercise is to make a list of our own perceived imperfections, then when we are finished, crossing the “im” from each one. Then read them out loud.

When we’re done, we can take the list and place it somewhere we will see it every day, letting these “imperfections” become affirmations for our brains to absorb and relearn as things to be proud of and take pride in.

Here’s my list:

My sleepy, groggy morning voice and eyes are imperfect.

My wide, swimmer shoulders are imperfect.

My non-abs, non-flat stomach is imperfect.

My sunspots that don’t tan on my back and chest are imperfect.

My birthmark on my inner thigh and just above my belly button is imperfect.

The scar on my right thumb is imperfect.

My right armpit that grows hair faster than my left is imperfect.

My hip bones that stick out and bruise from lack of cushion after surfing are imperfect.

The pimples I have at 22 are imperfect.

My left eyebrow that isn’t quite as sassy and arched as my right is imperfect.

The stained filling between my two front teeth is imperfect.

My tiny elf ears are imperfect.

My dry eyes after a long day of staring at computers and the ocean is imperfect. 

My inability to consume dairy without a painful aftermath (or a Lactaid) is imperfect. 

 

Now it’s your turn. What are your perfect imperfections? What would it take for you to be proud of them?

 

Review: Beauteque Tony Moly Bag!

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Hey guys! I was contacted by this subscription company to do a review on one of their “Head to Toe” bags, and I’m super excited to review it for you! Beauteque is a unique company that brings you a themed limited edition bag each month, with 7-8 full sized products for less than $30. The thing I like about it is that there’s always something new. Each month, the theme changes so there will always be new products for you to try.

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I received their Tony Moly bag (and I squealed like a little girl when I opened my box). If you’ve never heard of Tony Moly, it’s a Korean brand of adorably packaged products. I was introduced to this brand by my former Japanese host mom, and I’ll be honest I fell in love with the look of the products, but I’ve never actually purchased anything from the company. So I am so excited to try these products out!

 

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Tony Moly Tangerine Whitening Hand Cream — This is probably the only product I won’t have a use for and/or won’t use at all because it’s a whitening cream. I’m white enough already, and the last thing I want to do is whiten my skin further. However, it smells really nice!

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Tony Moly Kiss Lip Essence Balm — I love this purely because of the packaging. Seriously how cute is this?! This lip balm is all natural and made of jojoba and macadamia oils, and it makes me think of Hawaii. Plus, it has SPF 15!

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Tony Moly Lip Concealer — I’ve never used a lip concealer before, I’ve never even thought about it! It’s supposed to extend the wear of your lip products, which is something we all want, right? I’m excited to try this one out, especially since I’m so big on lip colors right now.

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Tony Moly Hair Straightening Cream — This is a two-step hair straightening cream that… You guessed it, straightens your hair. This is probably another product that I really have no use for since I already have straight hair, but I appreciate the product idea! It would definitely come in handy if I had curly hair. Although, I would love to have naturally curly hair.

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Tony Moly Black Sugar Scrub — I have a thing for sugar scrubs, so I’m really excited about this! The only scrubs I’m used to are from Lush, so I’m excited to branch out to other products! This one is for your face, and works to remove dead skin cells while moisturizing with gold and honey extracts. Sounds refreshing!

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Pumice Stones — I absolutely love these pumice stones!

 

**This is a sponsored post, but all words and opinions are my own**

About face — An updated makeup routine

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It’s actually been a while since I did a post about my makeup, and I’ve gotten quite a few questions on my Instagram asking what products I use, so I figured it was time to post about it! These are the products I use on an every day basis, I’ve been using most of them for years and swear by them (obviously, otherwise I wouldn’t be using them every day!)

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These are basic drugstore products, and I think they work much better than any other high end product I’ve tried. I have an oily complexion and a lot of discoloration from being in the sun so much, however, I don’t want to cover up all my freckles. So I had to tailor my foundation routine a bit so that I still get full coverage in my problem areas, while still allowing my freckles to show.

Maybelline Fit Me is a new foundation for me. I’ve used L’Oreal True Match for years, but just recently switched because I’ve noticed that my skin is changing as I’m getting older, and True Match just doesn’t work for me anymore. Fit Me finishes matte and poreless, which are two things I’m huge on because I have large pores and a shiny face. This foundation literally does not come off during the day, it stays put and you won’t have to touch up throughout the day either. It’s a godsend, basically. (I use shade 128)

Neutrogena Skin Clearing Concealer  is great for those of us who get the occasional breakout, because it not only covers your blemishes really well, it has salicylic acid in it so it actively gets rid of your acne too! I’ve noticed a huge difference since using it, and the applicator makes it really easy to use as well. (I use shade “Buff”)

L’Oreal True Match Crayon Concealer I used to use this to cover up my blemishes until I discovered Neutrogena’s concealer, but I found that it was too heavy and clogged my pores. So I use this to cover my undereye circles (which are out of control!), and I like the crayon because it’s not a liquid like other concealers, which are terrible for my oily skin. This matte crayon works wonders for me. (I use shade Light/Medium W4-5)

 No7 Beautifully Matte I love, love, love this. I’ve used Benefit’s Porefessional for years, and I just recently started using No7. My makeup lasts all day, skin stays matte and my pores disappear. I feel like an absolute doll when I use this. I honestly don’t think I’ll ever use another product for my makeup base!

Beauty Blender It’s 2015, do people use anything other than a beauty blender to apply their makeup? I love mine.

 

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I splurge more on my eye products because I feel like they last longer and it’s just worth it more to me. And no, I swear this isn’t a sponsored Urban Decay post (I wish it was!), I’m just really a huge fan. Obviously.

Urban Decay Primer Potion Before I bought this, I had never used an eyeshadow primer before, and I really don’t know how I lived without one! This is by far the best primer I’ve ever used. It cements my eye makeup and eyebrow powder, and it stays there all day/night long. Have your eyelids ever gotten oily half-way through the day? (Please tell me I’m not the only one…), well with this primer, that doesn’t happen…ever.

NYX Eyebrow Cake Powder I used Urban Decay’s brow box (shocker, I know), before switching to NYX’s powder, and honestly I like NYX a lot better. Maybe it’s because it’s only $6.

Naked Basics Palette  All I ever wear is neutral/nude colors, so when Naked came out with this palette, I just about died. There’s no glitter shades, nothing crazy. Just simple, earthy colors. It’s perfect. Basically Jesus in a makeup palette.

Urban Decay Perversion Mascara Love, love, love this mascara. I’ve always used drugstore mascara, like the $5 kind. But ever since trying out this one, I don’t think I can go back to drugstore brands. Perversion makes my lashes so much longer, thicker, and just unreal.

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Lastly, we gotta talk about lips, because… we just have to. So I’ve been super into nude/mauve lips and these are my three favorites! I believe they’re all under $5, too! They’re all super smooth, long-wearing and have beautiful color. I’m obsessed.

Sonia Kashuk Nude 01

Milani 07 Brandy

NYX 831 Mauve

 

 

 

 

 

That’s it! If you follow me on Snapchat (@jasminekeclipse), you already know that makeup is my favorite part of the day. But anyway, those are my favorite products that I swear by! What are your favorite affordable and high-end products?

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